In Hue – where the Perfume River reflects timeless heritage – a new architectural chapter is being written in the language of modern interior design. FUSION GROUP, a brand synonymous with an elegant and minimalist wellness philosophy, has officially become the operator of Dong Duong Hue Hotel. The arrival of Fusion not only introduces an international standard of hospitality management but also breathes new life into this historic land — where staying is not merely about accommodation, but about rediscovering balance for the soul.
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According to Fusion Group’s development plan, Dong Duong Hue Hotel is set to officially commence operations in Q3/2025, marking the group’s second expansion in Hue after Alba Wellness Valley. In this project, NEM ID WORK takes on the role of interior manufacturing and fit-out contractor, helping to materialize Fusion’s distinctive wellness hospitality philosophy — through the language of materials and emotion.
INDOCHINE STYLE – THE BREATH OF HERITAGE IN CONTEMPORARY SPACE
According to Mr. David Roberts, Operations Director of Fusion Group, Hue stands out as a distinctive destination in Central Vietnam — rich in heritage, culture, and tourism potential. The operation of Dong Duong Hue Hotel represents Fusion’s commitment to developing sustainable wellness destinations, where guests can experience a harmonious blend of luxury hospitality and holistic well-being.
While the world of architecture continues to pursue modern forms and minimalist expressions, Hue chooses to preserve its soul through every detail. That is why the Indochine style becomes the perfect choice for Đông Dương Huế Hotel — a project carrying the mission of bridging past and present, heritage and new experience.
The Indochine style is a refined blend of classic French architecture and local Southeast Asian culture, including Vietnam. Distinctive elements such as graceful arches, wooden motifs, patterned tiles, rattan and bamboo furniture, warm golden lighting, and neutral tones are deliberately incorporated to evoke a sense of nostalgia, elegance, and intimacy. At Dong Duong Hue Hotel, this aesthetic is not merely revived but elevated by NEM ID WORK — through every crafted detail, where each space breathes heritage, embodies the spirit of Hue, yet remains seamlessly attuned to the rhythm of modern living.
HARMONIZING VISIONS – ELEVATING VIETNAM’S HOSPITALITY STANDARD
From the very beginning of construction, NEM ID WORK has taken the lead role as the main interior contractor and finisher for Dong Duong Hue Hotel — a project recognized as one of the most iconic developments in the ancient capital.
By February 2025, media outlets officially reported that Fusion Group would assume responsibility for the management and operation of the property, with its grand opening scheduled for Q3/2025. This announcement marks a pivotal milestone in the project’s evolution, while reaffirming NEM’s strategic vision and long-term investment philosophy — consistently choosing to accompany projects that embody value, identity, and international standards.
For NEM, being present from the foundational stage is more than just fulfilling the role of an interior contractor — it is a commitment to craftsmanship, responsibility, and excellence at the highest level. The involvement of Fusion Group in the operational phase represents not merely a continuation, but the convergence of two dedicated forces in hospitality — both sharing one mission: to create a space worthy of becoming a symbol of Huế.
The technical foundation established by NEM ID WORK from the earliest phase goes far beyond surface finishing — it is about defining measurable quality parameters such as material durability, tactile experience, lighting stability, and acoustic balance. This ensures that when Fusion Group takes over, its wellness philosophy can operate consistently every single day — not driven by inspiration, but anchored in verified standards.
