Maldives từ lâu đã nổi danh là một trong những quốc đảo sở hữu vẻ đẹp mê hoặc nhất hành tinh – nơi bầu trời trong vắt gặp gỡ đại dương xanh thẳm, nơi những hàng Maldives has long been celebrated as one of the most enchanting island nations on Earth – where crystal-clear skies meet deep blue seas, where palm trees stretch along silky white sands, and where world-class luxury resorts converge. But not everyone knows that Vietnam, too, possesses a coastal paradise no less extraordinary – Phu Quoc. With its untouched beauty, alluring charm, and rising potential as a luxury destination, Phu Quoc is steadily making its mark on the regional high-end travel map. It is for this very reason that LUX Resorts & Hotels – the world-renowned hospitality brand behind the legendary Maldives experience – has chosen Phu Quoc for its very first venture in Vietnam: the LUXNAM Phu Quoc project. Touted as a “Maldives-standard luxury” brought to the heart of the Pearl Island, this project promises an international-level resort experience like no other.
LUX Resorts & Hotels – the brand that redefined paradise in the Maldives
Maldives – the dream destination for travelers around the globe, where everyone longs to set foot at least once to experience the pinnacle of luxury and world-class hospitality. As a haven for high-end tourism, the Maldives is home to some of the world’s most prestigious hotel brands – among which LUX Resorts & Hotels* remains one of the most sought-after names.
Founded in 1985 on the idyllic island nation of Mauritius in the Indian Ocean, LUX* began its journey under the name Naiade Resorts, established by a group of local investors. In 2011, the brand took a bold and transformative leap by rebranding itself as LUX Resorts & Hotels*, marking a new era of innovation and sophistication.
From its earliest days until now, LUX* has remained committed to its core philosophy: delivering elevated, luxurious yet heartfelt and friendly hospitality experiences – a journey that celebrates the lifestyle and individuality of every guest. Whether nestled amidst turquoise waters and powdery white sands, or in the vibrant pulse of the city, every LUX* destination exudes freshness, simplicity, and refined elegance.
Unafraid to break away from conventional norms, LUX* continues to innovate and craft uniquely memorable experiences, turning every stay into a remarkable journey – staying true to its signature ethos: celebrating life and living the moment.
With world-class service quality and decades of experience in the hospitality industry, LUX Resorts & Hotels* has continuously reinforced its position on the global tourism map. The brand has captivated millions of travelers worldwide and consistently made its mark through a series of prestigious international awards. These achievements not only highlight its exceptional standards but have also secured LUX*’s place among the top names in the world of luxury hotels.
Most properties within the LUX* Resorts & Hotels’ premium collection are five-star beachfront resorts set in some of the most breathtaking locations on Earth. Notable names include LUX Grand Baie, LUX Belle Mare, and LUX* Grand Gaube** in Mauritius; LUX Saint Gilles* on Reunion Island; and LUX Tea Horse Road* nestled amidst the majestic landscapes of China. However, the crown jewel that has garnered global attention and become a favorite among discerning travelers is undoubtedly LUX Maldives* – one of the top three luxury resorts in the idyllic island nation.
Recently, LUX Maldives* was proudly voted the No.1 destination in the Indian Ocean by readers of the renowned travel magazine Condé Nast Traveler. This recognition comes as no surprise – from the moment guests arrive, their senses are overwhelmed by the untouched natural beauty: floating skies, crystal-clear waters, powdery white sand paths weaving through lush coconut groves, and the radiant sunshine of the tropics.
Amidst this picturesque scenery lies a collection of beautifully designed restaurants and bungalows crafted from wood and topped with coconut thatch, blending local authenticity with refined elegance. At LUX* Maldives, every moment becomes a memory: cycling along wooden piers, strolling overwater villas, swimming with whale sharks, dancing under the stars, dining at one of eight uniquely themed restaurants, or joining marine conservation programs. Whether guests seek total relaxation, thrilling adventures, or deeper connection with nature – they will find it all at LUX Maldives*.
LUXNAM Phu Quoc – the bold opening act in LUX’s journey to conquer Vietnam
If the island nation of the Maldives and its iconic LUX* Maldives resort have long captivated travelers with surreal beauty and world-class service, then Vietnam, too, boasts a spectacular island city that is no less breathtaking – Phu Quoc. With its stunning natural landscapes, this destination has often been dubbed the “Mini Maldives” of Southeast Asia.
Phu Quoc possesses a rare, untouched beauty: pristine forests stretching to the shoreline, powdery white sands embracing crystal-clear waters, sun-drenched coconut groves swaying in the tropical breeze, and a rich bounty of fresh, local seafood. Nestled deep in the Gulf of Thailand, the island enjoys a mild, storm-free climate year-round – making it an ideal four-season getaway for both domestic and international travelers. More than just beautiful, Phu Quoc is rapidly evolving into a tourism and infrastructure powerhouse, attracting major players like Vingroup and Sun Group to invest heavily in high-end resort developments.
Recognizing this immense potential, the globally renowned hospitality brand LUX Resorts & Hotels* has chosen Phu Quoc to mark its bold debut in Vietnam with the LUXNAM Phu Quoc project – a tropical retreat that promises to deliver an internationally benchmarked “Maldives experience” right in the heart of the Pearl Island, elevating luxury hospitality to new heights.
Thanks to its remarkable similarities with the Maldives – from its unspoiled natural charm to its immense tourism potential – paired with rare advantages in climate, location, and infrastructure, Phu Quoc has become the ideal launchpad for LUX*’s strategic expansion into Vietnam. The LUXNAM Phu Quoc project not only marks the brand’s first presence in the S-shaped country, but also embodies its bold ambition: to bring an authentic, world-class Maldives experience to Vietnam – a tropical sanctuary infused with the LUX* spirit, set amidst the breathtaking beauty of nature.
LUXNAM Phu Quoc is nestled in Bai Thom – one of the island’s most pristine and tranquil coastal areas. This serene location features a long, meandering shoreline embraced by majestic rocky mountains and lush, untouched rainforests, forming a rare and peaceful oasis that feels completely secluded within nature’s grandeur.
The project draws inspiration from traditional Vietnamese culture, reimagined through a minimalist, modern, and refined architectural lens – in line with the innovative spirit of LUX Resorts & Hotels*. LUXNAM Phu Quoc is set to deliver a luxurious, Maldives-style resort experience, offering unique overwater villas, a fully equipped main building, and a suite of world-class amenities such as:
- Jungle House – a treetop restaurant perched atop a lush hillside
- The vibrant Beach Rouge restaurant & bar on the beachfront
- An open-concept café, kids’ club, infinity pool, wellness spa, water sports activities, and much more
Every detail has been carefully curated to immerse guests in a high-end tropical escape that blends contemporary elegance with the soul of the island.
Read more: NEM 2025 Project Portfolio
Everything has been crafted to lead guests into a journey that is both deeply connected to nature and elevated to international standards – where every sense is awakened in the heart of the Pearl Island.
NEM awarded the LUXNAM Phu Quoc project – Southeast Asia’s true taste of the Maldives
For the very first time, LUX Hotels & Resorts* – the name behind the legendary Maldives luxury escapes – has officially made its debut in the Vietnamese market. And NEM, after years of quietly building a reputation through quality and an ever-evolving mindset, is incredibly proud to be entrusted with shaping the soul of this project: the resort’s living and breathing guest spaces.
NEM’s presence at LUXNAM Phu Quoc stands as clear proof of local capability – with enough depth, enough passion, and enough boldness to confidently take a frontline role in global-scale projects. We approach this not simply as contractors, but as creators: carrying with us hours of in-depth analysis from our R&D team, countless nights dissecting what defines true luxury hospitality – and distilling all of it into a product that bears the signature of NEM. Crafted with depth. Built with belief. And lived with every ounce of conviction.
